The general framework is always the same, it's just the underlying scenario that changes. Generally you have some group of people for whom a question is a matter of survival (in this case financially) that do what humans do when there is no hope: they continue to hope. It necessitates a detachment from reality to keep their worldview consistent.
That very much isn't the case for the vast majority of people suckered into this, though. And they're not looking to survive, they're looking to become rulers in a new world order (the current theory is that if they directly register their shares, then it will become clear that hedge funds have made up a lot of shares(??) and that hedge funds/the federal reserve/the government(?????) will be forced to buy their shares for millions of dollars apiece, for some reason).
To be clear, the GameStop thing wasn't always like this; their 'MOAS' concept started as just them slightly misunderstanding what a naked short was. But it has really gone some weird places.
I learned of NESARA through Will Sommer's TRUST THE PLAN, which is about qanon. The MOASS, NESARA, and qanon conspiracy theories all share some interesting characteristics, like there's something necessary for a conspiracy theory to start resembling the distributed cataclysm-utopia cults we're discussing