This might mean GPT-5 is coming soon and it will only be available to paid users.
From my casual conversations, not that many people are paying for GPT4 or know why they should. Every conversation even in enthusiast forums like this one has to be interjected with "wait, are you using GPT4? because GPT3.5 the free one is pretty nerfed"
just nuking that friction from orbit and expanding the GPT store volume could be a positive for them
It does make me wonder how such a relationship could impact progress. Would OpenAI feel limited from advancing in directions that don't align with the partnership? For example if they suddenly release a model better than what's in Siri, making Siri look bad.