I'm sorry but that song by Sweden was just awful. Ok, not as bad as the singing grannies from Russian but still awful.
It was simple, it played up to a genre preference of Western Europe and the performance was unique in comparison to other acts.
Could you imagine the headlines if Greece won? "Germany hosts Eurovision 2013...in Greece." and so on.
(as a side note, swedes always give the 8/10/12p to the song that in some way could have some connection to Sweden, this year the Cyprus contribution was written by two swedes I think)