People here seem to treat this like advertising, because it kinda sounds familiar to advertising. I’m as critical of ClosedAI as the next guy, but let’s think that idea through: OpenAI are the ones paying the content provider for exposure, not the other way around. In return they get training data.

The only reason for OpenAI to do this is if it makes their models better in some way so that they can monetize that performance lift. So I think incentives here are still aligned for OpenAI to not just shill whatever content but actually use it to improve their product.