I truly do not understand the value of "Corporate Core Value" statements. (OK, #5, "No Shenanigans", those are words to live by.)
Personal, Human core values. The things that keep us in line, help us to foster healthy relationships, and build civilizations are important.
But what are corporate "core values"?
I'm always a little unnerved when a company (spontaneously, or even worse, with the guidance of a "guru") feels the need to embrace this particular brand of corporate banality.
It's advertisement wrapped in altruism, and that's in vogue right now. While I'm sure it's well-intentioned, and I don't mean this as an indictment, it feels cynical.
Whatever happened to Mission Statements?