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Comment by relyks | Hacker News Reader

It is a great ad because it does what everything marketing team wants you to do: discuss the product. I'd consider it a success for invoking lots of different emotions. To me, it's humorous to have all of the physical things portrayed there virtually smushed into an iPad lol

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I'm not so sure about "all publicity is good publicity" - it's true that it works if nobody has heard of your product. Sales-wise, it's better that a million people hear about it and 70% have a negative view of your advertising while 20% don't care and 10% like it, than it is to have 10,000 people hear of it and every one of them like it.

But when you're at Apple's level? Probably 95% of the US population knows what an iPad is and probably 80% have used one at some point. At that level you have to be more concerned about brand management. If people start getting a negative association with your brand then you open up the door to competitors. Look at Twitter, Tesla, etc. - tons of press, very controversial, but it doesn't seem to help at their level.

Sorry but no, having worked in advertisement it's still an awful ad that will haunt the company.

There is no world in which "destroy everything you care about and trade it for our product" is a good message and won't have a lasting impact for 5-20 years.

This is a stunningly bad failure and people can and should be fired.

>people can and should be fired

I am honestly becoming bewildered at this point. This ad where they crush some things à la a YouTube hydraulic press video is now generating what appears to be actual hatred for real humans. Is our culture really this sick? What is happening?

Some people apparently have more empathy for objects than for humans.

I don't even care about downvotes anymore. This is beyond sick.

Americans Against Upright Piano Abuse

But that's not at all what I see. It's just a funny visual for "it does all these things". The hugely negative reactions are insanity.

Look man, it deliberately evokes an old timey vibe or past mementoes with the music while graphically depicting items from that past being destroyed.

You not seeing anything isn't the point. Clearly many many many others do.

What’s wrong with smooshing inanimate objects?

Would you have an issue if I smooshed your house?

If you purchase someone's house you can smoosh or do whatever you want with it.

Did any object in the commercial belong to you? Are them even real?

What an impoverished take on reality.

This seems pointlessly antagonistic and condescending.

I would have no issue if you smooshed a 3D rendering of my house

Were these objects stolen from somebody??

It's wasteful.

It produced a video that's fun to watch for some people (and an ad, which is valuable if you're Apple). Mythbusters wasn't wasteful either.

These aren't one-of-a-kind objects.

"people can and should be fired"

This is beyond ridiculous. Now someone should lose their job because some objects were destroyed. IF the objects were even real.

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