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Just read this article that says google paid apple $20B to be their search provider and then next to it in "new" is an article saying how big the economic impact of the fitness industry is at $22B. https://www.ihrsa.org/improve-your-club/the-fitness-industry...

That's insane to me.

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When you see numbers it does make you wonder if the premise the Subprime Attention Crisis (Tim Hwang) is much more realistic than we think.

But when you think about the amount of industries advertising covers, it might still be tame. Hard to tell from the outside and even the inside on this until it is in the rear view mirror.

You're comparing an international market to a domestic market.

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