What AI is Apple scaling?
Also, Siri, and consider: you’re scaling AI on apple’s hardware, too, you can develop your own local custom AI on it, there’s more memory available for linear algebra in a maxed out MBP than the biggest GPUs you can buy.
They scale the VRAM capacity with unified memory and that plus a ton of software is enough to make the Apple stuff plenty competitive with the corresponding NVIDIA stuff for the specific task of running big AI models locally.
But this hardly applies to 95% if not more people of all people running Apple's hardware, the fastest CPU/GPU isn't worth much if you can fit any at least marginally useful LLM model on the 8GB (or less on iPhones/iPads) of memory that you device has?