Most people, when given the pitch you just gave me for a 2x increase in price, will choose the cheaper item, just like they choose the cheaper car.
[edit] I mean sure there are people who just want the Apple logo, I’m not saying there are zero of those, but they’re also excellent, reliable tools (by the standards of computers—so, still bad) and a good chunk of their buyers are there for that. Even the ones who only have a phone.
The equivalent from Apple would currently run me $3200. If I'm willing to compromise to 24GB of RAM I can get one for $2200.
What makes an Apple device a luxury item isn't that it's more expensive, it's that no matter what specs you pick it will always be much more expensive than equivalent specs from a non-luxury provider. The things that Apple provides are not the headline stats that matter for a tool-user, they're luxury properties that don't actually matter to most people.
Note that there's nothing wrong with buying a luxury item! It's entirely unsurprising that most people on HN looking at the latest M4 chip prefer luxury computers, and that's fine!
The devices are great and feel great. Definitely high quality (arguably, luxury!). The OS leaves a lot to be desired for me.
Got a job in dual-platform mobile dev and was issued a MacBook. Exposure to dozens of phones and tablets from both ecosystem. I was converted within a year.
(I barely customize anything these days, fwiw—hit the toggle for “caps as an extra ctrl”, brew install spectacle, done. Used to have opinions about my graphical login manager, use custom icon sets, all that stuff)
On the phone side, I guess you would call Samsung and Google luxury providers? On the laptop side there are a number of differentiating features that are of general interest.
> The things that Apple provides are not the headline stats that matter for a tool-user, they're luxury properties that don't actually matter to most people
Things that might matter to regular people (and tool users):
- design and build for something you use all day
- mic and speakers that don't sound like garbage (very noticeable and relevant in the zoom/hybrid work era)
- excellent display
- excellent battery life
- seamless integration with iPhone, iPad, AirPods
- whole widget: fewer headaches vs. Windows (ymmv); better app consistency vs. Linux
- in-person service/support at Apple stores
It's hard to argue that Apple didn't reset expectations for laptop battery life (and fanless performance) with the M1 MacBook Air. If Ryzen has caught up, then competition is a good thing for all of us (maybe not intel though...) In general Apple isn't bleeding edge, but they innovate with high quality, very usable implementations (wi-fi (1999), gigabit ethernet (2001), modern MacBook Pro design (2001), "air"/ultrabook form factors (2008), thunderbolt (2011), "retina" display and standard ssd (2012), usb-c (2016), M1: SoC/SiP/unified memory/ARM/asymmetric cores/neural engine/power efficiency/battery life (2020) ...and occasionally with dubious features like the touchbar and butterfly keyboard (2016).)
Here lies the rub, ARE those the stats that matter? Or does the screen, touchpad, speakers, battery life, software, support services, etc. matter more?
I feel people just TOTALLY gloss over the fact that Apple is crushing the competition in terms of trackpads + speakers + battery life, which are hardly irrelevant parts of most people's computing experience. Many people hardly use their computers to compute - they mostly use them to input and display information. For such users, memory capacity and processing performance ARE frills, and Apple is a market leader where it's delivering value.
Also even in compute, apple is selling computers with a 512-bit or 1024-bit LPDDR5x bus for a lower price than you can get from the competition. Apple is also frequently leading the pack in terms of compute/watt. This has more niche appeal, but I've seen people buy Apple to run LLM inferencing 24/7 while the Mac Studio sips power.
How much does it weight? Battery life? Screen quality? Keyboard? Speakers?
Im a Linux guy but am forced to use Mac's and windows every now and then.
Windows has outpaced macos for a decade straight.
Macos looks like it hasn't been updated in years. It's constantly bugging me for passwords for random things. It is objectively the worst OS. I'd rather work on a Chromebook.
Maybe the only reason why Windows outpaced macos in this for you is because Windows started as crap and is now barely looks like a proper OS?
https://ntdev.blog/2021/02/06/state-of-the-windows-how-many-...
Thank God Mac hasn't changed that much. I absolutely love its UI.