They're bold enough to say they're carbon neutral.
"Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be carbon neutral across the entire manufacturing supply chain and life cycle of every product."
"Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be carbon neutral across the entire manufacturing supply chain and life cycle of every product."
And Apple's "Green" talk is just theater (well, just like everybody elses in tech, fashion, cars, etc).
Their whole business lies in making and selling more stuff, and getting people to replace them often with shiny new ones.
Apple comes out with 4 versions of the iPhone every year right? How about a fifth version that is 2mm thicker with the ability to upgrade. This is the wealthiest company on the planet in history and they are doing almost nothing.
> Personally I think it’s better to do some good for the environment than no good for the environment. Don’t let perfect be the enemy of good. They should absolutely let us repair every device, but I’m glad they make the environmental efforts they currently do as well.
"Some good for the environment" is 0.1% better in some marginal areas (packaging , recycled X material, bundled cables, the stickers in the box it announced it will stop this year, and so on) combined with 20% worse in other areas (tens of millions of devices) for a net 19.9% worse.
And, yes, 19.9% worse is technically better than 20% worse.
Like "technically" removing a bucket of water from a flooding river is less flood than leaving it all.
Practically it's worse. It does nothing to stop the catastrophe, and even worse, this greenwashing is giving false assurances, which help maintain and compound the 19.9% worse year over year (as opposed to people demanding they do something real).
And of the course the hypocrisy, encouraged this way, doesn't stop with Apple.
wooooosh
Carbon offsets are about as credible as the oil industry giants saying they don't really pollute very much at all. https://en.wikipedia.org/wiki/Carbon_offsets_and_credits