Create value for shareholders vs. create value for customers
> make full use of and derive benefit from (a resource).
Capital is in the business of exploiting Labor. It is the only thing that makes sense in our economic system. For anyone doing labor for $X for a company that then sells it to a customer for $Y it must hold that X < Y or else the company will fail. The arrangement most people operate under, myself included, is one where you are willingly underselling yourself. The trade off that most people point to is that the people are willing to do this because the stability of getting $X all the time regardless of this weeks / months / years sales is worth foregoing $Y, essentially you are buying stability with the difference. Although the recent rash of layoffs for companies, regardless of how well they are doing, does offer a counterpoint to that theory.
At this point we're decades into this flavor of capitalism and the profiteering has long since become the norm, sadly.
And before someone says "it's always been like that"... No, it hasn't. Even in pop culture from a few decades ago you've got the characters taking great pride in providing good products for great prices. Nowadays our culture mostly makes fun of people like that and they're portrayed as targets to be exploited...
- What if everyone shared and cooperated and got along?
- Well then someone that wanted to take advantage of people would come along and make a big mess of it!
- Well what's your proposal then, should we stop those people, outlaw their greed and avarice?
- Hmm... no I think we should reward it and build our entire system around getting greed to produce useful outcomes.
- Ok, so we've been doing that for a while and the people that would have taken advantage of the commons have privatized the commons, taken full advantage of that, purchased the government, and essentially rule over us while we all fight for crumbs...
- But you've got an iPhone, so it's basically working great
So if Google Fit drove a hype cycle, it was successful.
(edit: the limit case is of course Elon Musk arguing that he should simply be given the entire company treasury as payroll at Tesla, one single employee taking all the value produced)