And it's a fact that you can get even much better on-demand (not to mention reserved) pricing from the big clouds if you're a decent startup with connections.
If one of these clouds offered fair pricing to SMBs, it could be a great bottoms up growth strategy.
(*) Not LambdaLabs afaik, but they rarely have on demand capacity anyway, and you can only get reasonable price with 3 year reservation (which is, surprise surprise, more than the hardware cost).