Wow we have graduated from clickbaity headlines to clickbaity HN postings.

I like articles like the one above where you can see the author's original title, before the editors got their grubby mits on it. Much more informative:

Realpage antitrust lawsuits allege collusion among corporate landlords

Massively higher information content in that title. But of course, lower "conversion rate" so add moar clickbait.