> Who do you think is going to be hurt?

By doing nothing? The consumer.

Voicing your disagreement with a company (whatever the reason) is necessary to get things to change.

Perhaps doing so will stop future decisions that hurt consumers and by consequence the developers, publishers etc.

I don't think it's too much to say they brought this on themselves by their actions and the backlash will cause them to think twice about doing the same in future.