What this means is that there is no puzzling over food labels. If you are buying carrots then they are just carrots.
Initially this seems a bit extreme as there seems to be nothing in the supermarket to buy. On my most recent trip I saw some of my former 'friends' including what was once my favourite frozen pizza. There was nothing toxic about it, once you have embraced home cooking, then nothing processed or ready made is satisfactory. In the case of the pizza, my home made pizza will be in a different league of taste, it might not be to everyone's liking but, for me, it will be like being on a drug high. I can't get that buzz from store bought food and it certainly does not list 'natural opiates released per bite' on the nutrition labels.
When you seriously get into buying the vegetables, there is always so much that you have not bought or cooked with before. These things have always been there and they are not weird, but, for some reason you have not decided to cook with them in new and exciting ways. Processed meals mean you don't have to.
Then you start mixing in herbs and all of the nutrition labels are left far, far behind. They have different meaning with processed food to real food made with single ingredient items, most of which are vegetables. Carbohydrates also shift from the cheap ones in processed food to being much better quality and best described as 'nutrient rich fibre'.