Eh? Weren't deep learning and big data already things in 2014? Pretty sure everyone understood ML models would have a tough time and they still wanted RTBF.
Eh? Weren't deep learning and big data already things in 2014? Pretty sure everyone understood ML models would have a tough time and they still wanted RTBF.
I also don't think that they care. They don't care that ML is a hodgepodge of data & compute, and they don't care how hard it is to remove data from a model.
They didn't care about the ease or difficulty of removing data from more traditional types of knowledge storage either - like search indexes, database backups and whatnot.
RTBF was not proposed with any specific technology in mind. What they had in mind, was to try and give individuals a tool, to keep their private information private. Like, if you have a private, unlisted phone number, and that number somehow ends up on the call-list of some pollster firm, you can force that firm to delete your number so that they can't call you anymore.
The idea is, that if your private phone number (or similar data) ends up being shared or sold without your consent - you can try to undo the damage.
In practice it might still be easier to get a new number, than to have your leaked one erased... but not all private data is exchangeable like that.
We have posts here at least weekly from people cut off from their services, and their work along with them, because of bad inference, bad data, and inability to update metadata based purely on BigGo routine automation and indifference to individual harm. Imagine the scale that such damage will take when this automation and indifference to individual harm are structured around repositories from which data cannot be deleted, cannot be corrected.
1) At the time, the European data laws implied that it protected its citizens no matter where they are. Nobody wanted to be the first to test that in court.
2) The organizations and agencies performing this type of data modeling were often doing so on behalf of large multinational organizations with absurd advertising spends, so they were dealing with Other People’s Data. The responsibility of scrubbing it clean of EU citizen data was unclear.
What this meant was that an EU tourist who traveled to the US, and got served a targeted ad, could make a RTBF request to the advertiser (think Coca-Cola, Nestle or Unilever)
The whole thing was a mess.
Politicians and their lobbyist friends could no longer remove materials linking them to their misdeeds as the first Google Search link associated with their names. Hence RTBF.
Now, there’s similar issue with AI. Models are progressing towards being factual, useful and reliable.