It's really hard to see how this works with water. Upstream of your taps is an essentially fixed set of water collecting infrastructure. Downstream of your waste pipe is a natural monopoly sewer system which collects waste towards a single geographically determined water treatment plant. What is there for a competitive operator to change?
The honest answer is that water privatisation was the product of a very specific brand of 80s-00s magical thinking that believed the private sector was necessarily more efficient even without a plausible model of how the efficiencies would happen. There's a reason water and rail were two of the last privatisations, long after all the things like British Airways where there were reasonable grounds to believe the private sector was a better home.