Microsoft's real users are governments and large corporations -- seat licenses, admin tools, services, etc.
Everyone else using their OS is just another one the products Microsoft can sell to their real users.
Everyone else using their OS is just another one the products Microsoft can sell to their real users.
I am mystified as to why Microsoft is so disinterested in taking our money.
https://www.microsoft.com/en-us/microsoft-365/enterprise/e3
(click "Try free for one month >", enter an email not already associated with a 365 org, and note that, under "Company size" in the resulting sign-up form, the first option is "1 person")
AFAIK, non-subscription licensing is still as much of a hassle as it's always been — volume licensing, minimum purchases, partners — and the page for a base Windows Enterprise subscription without Office offers "Contact Sales" with no listed price as the only purchasing option.