I suspect Jobs would have been all over AI years ago, while Cook has allowed the grass to grow under Apple's feet.

The car was always a bad idea, and - ironically - always needed strong AI anyway.

Phones are basically pocket internet terminals. The metaphor is about to change to pocket personal assistants. There's going to be an awkward period of chaos where the leading edge tech isn't quite good enough to live up to the expectations, but everyone is going to need and want a strong presence anyway.

We're about to go from a bicycle for the mind to a sports car for the mind. And unlike a bicycle, the sports car is going to have strong ideas of its own about where it wants to go.