1) Non linear payoff if it does work. A billion seems like a lot of money but at the volume of cars that Hyundai produces (millions), it's not a lot per vehicle and as a percentage of their revenue it's also pretty modest (about 1%). This stuff could add a lot of value to their cars.
2) Fear of missing out if somebody else manages. The nightmare scenario for Hyundai would be Tesla or some other competitor managing to launch something that actually works and then having to license their solution just to keep up; probably at great cost.
There are a lot of nay-sayers out there proclaiming at length how all this is a mission impossible. But the reason these investments are happening is that there are by now quite a wide range of autonomous taxis driving in a growing number of cities in the world. And they mostly seem to get their passengers from A to B without a driver. So, it's clearly not that impossible for this to work. Going from hundreds of bespoke cars operating for the likes of Waymo to millions of autonomously driving cars is the game here. Somebody is going to get there eventually. But not without a lot of investments.
Hyundai is opting to hedge their bets here. They are investing a lot more conservatively than e.g. Tesla. But they are not completely ignoring it either.
There's still a bunch of major technological problems to be solved.
Taking Waymo as the best right now: 1. Their solution requires detailed mapping for all areas before it works 2. It doesn't appear to work with rain 3. Or snow
Like, none of these challenges are insurmountable, but as they say the first 90% takes 90% of the time, and the last 10% takes the next 90% of the time.
And more generally, even if the technological problems were solved, there's the regulatory concerns, in that who takes liability when (not if) there are accidents.
Given all that, I wouldn't expect to see full autonomy for about 10-15 years.
The US has 4.09 million miles of road for 333 million people. If you assume it costs 10$ / mile / year which seems excessive that’s still a trivial expense.
Follow the laws and it's fairly easy to operate.
I was a happy customer of Cruise's btw and they largely solved the self driving taxi problem at the city level at least, but Waymo does have access to better mapping because of Google.
[0] - https://www.latimes.com/business/story/2023-12-05/gms-cruise...
The real answer though is money. Since none of these investments are close to breaking even, the only obvious answer as to why one succeeds vs fails is the continued additional investment of money.
No we don't, only local roads, not fare-paying passengers on freeways, not in NorCal. In Phoenix AZ they are still testing self-driving on the freeway on employees, not fare-paying passengers on freeway.
Wait until you see self-driving taxis on freeway and to/from airports, with fee-paying passengers, in traffic, in bad weather, at night. See how many accidents there are per million miles. Then the discussion moves to "How many accidents/fatalities are acceptable per million passenger-miles?"
It's hard to do worse than human drivers on that front. Especially under the circumstances you mention.
Waymos do drive in the rain. See [1].
[1] https://old.reddit.com/r/SelfDrivingCars/comments/126kznl/wa...
And now Tesla changed the game completely and moved to a 100% NN based system which indeed requires huge amounts of data which they're the only who actually have. All the other companies have no chance of getting that unless they fit their cars with thousands of dollars of gear for free (because I think no one would pay extra to get it and they really need it in ALL cars).
So it's probably not a good idea in terms of monopoly, but I think it will be Tesla FSD that gets integrated in all the other brands.
I guess AI truly is the new crypto because I'm seeing all the same hype patterns. And Tesla is always riding the wave.
Are they? It’s quite hard to get politically incorrect outputs from ChatGPT nowadays.
Driving in static environments with GPS, maps and LIDAR worked two decades ago, after all. The hard problems involve the other players.
Yes, Musk is saying that Tesla will have robot taxis by August 2024.[1] He said that back in 2021, too.[2] And in 2016.[3]
Tesla vs bollard: [4] Tesla still has only a not-very-good level 2 system.
[1] https://www.cnn.com/2024/04/05/business/elon-musk-tesla-robo...
[2] https://www.youtube.com/watch?v=9vZ8eWBiWFE
[3] https://seekingalpha.com/article/4682448-tesla-sudden-third-...
[4] https://twitter.com/WorldBollard/status/1585626430154502145
> The point of those startups (and tesla's) is to produce something that can drive everywhere whitout prior information
Nope. The point is to make asstons of money. One does not need to achieve this silly ideal in order to do so.