I like the idea, but 10 bucks for an album is a total steal.
It's the same price as a CD if you count out one and a half links in the retail chain.
It's expensive enough to make one hesitate. IMO it should cost what it brings the artists today, +15% for distribution and everything would be fine, we'd all buy tons of music @ 1.15 bucks a CD and everyone would be happy.