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Nobody pays the menu price at McDonalds. The high sticker price is an incentive to get you to download the app, which has huge discounts.

On balance the price has gone up - inflation is real - but this kind of analysis is just wrong.

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There is no f-king way I'm downloading their app, so in fact the menu price just means I don't go to McDonalds.

The best deals ended over a year ago anyways, so you're not missing much. Not to mention that locations around me have been removing their self serve soda machines one by one, while the remaining ones have had a sharp drop in soda taste quality.

That's an understandable response. My wife loves egg mcmuffins, which are typically double the price if you don't use the app (and take advantage of one of the always-available "discounts"). So I downloaded the app and order there. But I also found a round cookie cutter, which I now use to make egg mcmuffins at home.

"Nobody" is doing a ton of lifting here. I'd be surprised if even 25% of McDonald's customers used in-app discount. The existence of coupons does not imply everyone uses them.

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