> Wish it were so simple

The process takes time, but it is that simple.

Granted, it would take an enormous effort to start a new company that competes against Apple, but one could do it.

But just because it takes an enormous effort that doesn't nullify the fact that consumers would indeed turn to other products if Apple products failed to satisfy.

I think a big issue to consider is that people are very satisfied with the quality of Apple's products at this point.

If somehow the government decided that people could only buy Apple products, then we'd have monopoly, and then we should be angry.

But they haven't. So we should relax.