This in my opinion is the problem that you are trying to solve through Moki. correct ? Why not make this clear on the homepage instead of saying "Hiring made simple..through twitter blah blah". So the problem is "too many applicants, only few good ones matching your company's needs/culture/environment/requirement". Moki is solving this problem by a) removing recruitment agencies layer ? b) directly connecting job seekers and employers ? c) twitter helps the employer understand more about the job applicant from his/her connections who might already work at the company ? d ) twitter helps the job seeker understand more about the company from his/her connections who already work there ? I am just thinking off top of my head here but take away whatever you can.