Crossing into personal attack is not ok in HN comments, and we've had to ask you at least once before not to do this.

I'm not going to ban your account right now because it doesn't look like you've recently been making a habit of doing this, but please don't do it again. Your comment would be fine without the first two sentences.

If you'd please review https://news.ycombinator.com/newsguidelines.html and stick to the rules when posting here, we'd appreciate it.

The prize is $5m. I wouldn't call that peanuts. How much do you think they spent on fluff and buzz? Doesn't seems like that much to me. A couple assets don't break the bank.

Fluffy and buzzy are communication documents, have you considered you are maybe not the target for these messages.