Mmmmm... unfortunately, I think YOU'RE the one with the strawman argument here. The misconception that he's talking about is the notion that "the purpose of collecting your personal data is to sell it to the highest bidder". That IS a misconception. The purpose of collecting user data is to rent out the aggregate value of it to advertisers. The fact that the collector might someday be forced into receivership and the user data may end up on the auction block as part of their assets is not actually relevant, because a purchaser of such is ALSO not interested in selling the data for profit, but rather collecting rent on the aggregate value of the data from advertisers.