It was bound to happen. Think about it. What was the last big application on the Desktop? Chrome in 2008 is probably the last.
The last really big advance in apps? Big new social media as you said? New communication paradigm.
Heck Smart watches where the real last big technology device and. Their sales while yes in the hundreds of millions are a shadow compared with things like smart phones.
I think we are seeing the entire industry calcifying around us. And a lot of folks know this. Thus the rush from a subset of folks that are trying to get in on the ground floor of anything tech like that they can possible pump and dump their way to riches. Crypto, NFS, AI over hype, VR, AR, Web 3 etc.
Soon we may have to accept that we are going form the fun fresh upstart stage to mature stable and boring faze. The entire tech industry will be IBM.