Those tax prep companies like TurboTax spent a lot of marketing dollars on making it seem they are finding you secret deductions and other crap. There isn't. It's all pretty straight forward.
Some of it comes from the pre-online era where tax accountants did and still do commit fraud by falsely claiming deductions for individuals. And you eventually hear of a hundred million dollar IRS fraud arrest.
For reference, here's what I paid for tax preparation over the years:
2010: $9.99
...
2017: $48.00
2018: $66.95
2019: $97.90
2020: $67.91
2021: $93.67
2022: $124.90
2023: $133.95 (at this point I said "Fuck this")
So from $48 to $134 (or +280%) over the course of 6 years and +1344%(!!!) over the course of 13 years. All to simply pre-fill some standard IRS forms and submit them for me. It doesn't make sense to pay for this.
The standard that government organizations run off of is "use up all the budget, or else your budget gets cut the next year". Are you going to lie and say that is not the case?
Be honest.
I have worked at multiple large and successful tech companies, and groups in those companies operated under the same principles.
I qualified for using the IRS free option this year and I'm so happy and I hope I never go back.