For Google/Apple/etc., I'm either not paying them at all (in which case they have very little incentive to help me off someone goes wrong), or I am, but for a basket of services. The identity portion of those services is probably not what that company is focusing on providing, and any weirdness with any other service in that basket could cause me to lose my access to the identity bits, often without recourse.
And keep in mind that being a domain name registrar is a low margin business (typically they're only grossing a few bucks per domain per year, before accounting for any other expenses like staffing and systems), so you're not gonna get great support.
(My Google account is dead even though I have the username, password and recovery email which forwards to me since I don't have the phone number)
I believe they are advocating for minimizing risk by not deeply integrating with capricious cloud providers.
However the big problem is I am frequently banned from emailing gmail or office365. Never Apple for some reason. So I can read email but I can’t that well send it. But I don’t really care much, mostly people have to tell me out of band to check my email if they have sent me email. My email sessions are mostly a review of current spam practices and questionable emails from firms I have done business with.
(And to be fair to apple here - they didn’t do anything wrong here, strong end-to-end security inherently means allowing these states. Otherwise the cops could order apple to unlock it too, and apple wouldn’t have a moral ground to object if they’re regularly performing the task in other circumstances. Otherwise people could social-engineer apple support to unlock a stolen device, or their partners. To a certain mindset, google and apple not having any real support is a strength because there’s no way to social-engineer your way past the actual security. But people want both the idea of E2E security and the convenience of being able to remotely un-register a laptop from someone else's account...)
Anyway, that failure mode wouldn’t exist if they were logged in to their account, and e2e encryption makes that a very low-risk thing overall.
Apple can’t see where to it devices are anyway, without doing a song-and-dance to authorize the session on a pre-authed device. Airtags and iphones have a rolling hardware identifier for bluetooth and wifi based on a cryptographically strong pseudorandom sequence, and apple can't correlate the identifiers back to an actual device without a pre-authed device relaying the sequence from your account. Etc etc.
Apple have actually done the legwork to make sure they can't see anything (or be forced to reveal anything) if you don't want them to (by enabling E2E), and that actually does drive a lot of "user-unfriendly decisions". And sure, android people will say "that's awfully convenient", but, the end state is still a lot stronger than any other major offering regardless of why you think they're doing it.
Losing your entire online identity because you didn’t pay on time is an absolute show stopper for an enormous number of people.
Most people are not tech people. They do not know or car, or even care to know, about the details and importance of maintaining and protecting an online identity. They won’t remember to update payment details until things start failing. They won’t check their email frequently enough to notice before this happens. They will ignore text messages, either assuming they’re scams, spam, or unimportant.
People also have a mobile phone number with a plan they have to pay for. I don’t see why a domain should be any different, and it isn’t actually that different in my country.
Another 25% had their bank balance go below zero in the past year. And that number is worse than it sounds, because it doesn't include people who have selected to have transactions fail instead of put their balance below zero. https://www.consumerfinance.gov/data-research/research-repor...
The biggest impediment is probably that most people aren’t willing to pay (say) $10 per month for a domain and email hosting like they do for streaming services, because they’re used to email being free. So they remain at the mercy of the big providers.
But I can at least encourage the HN crowd here to move to independent services and to use their own domain.
This was in 2008, so the software ecosystem lock-in strategy was already well-established back then.
You could always edit artwork in iTunes. Indeed, you could import albums from your own CDs and not even use the iTunes Music Store at all.