So, he disassembled the screen and made it 50% useful?
2.) Almost every new technological idea starts with a worse product than the older technology. It's clearly not meant to be a product, but a conversation starter on how we interact with screens in and outside of daylight. I consider this problem not to be solved and would love to see more art projects (and ultimately, products)
Now, if you pardon, I need to fine-tune my color scheme and touch up my welcome banner ASCII art.
They have won a couple of awards with their translucent C4 dashboard LCD which uses daylight when it's available.