Now make a hybrid version with a truck bed big enough for major appliances a la an El Camino to compete with the Maverick.
I dunno, Toyota's got a great car / SUV reputation. But Toyota's truck reputation cannot keep up with Ford or GM. It'd be nice for Toyota fans I guess, but its hard to beat the Ford Maverick + Ford's reputation in trucks.
something like a hybrid Subaru Baja might be interesting, or maybe a little too interesting for the US market.