"Watch the Ad!"

Is there anything that shows how out-of-touch Yahoo better than the idea of wasting 1/3 of the above-the-fold space with something that warns people in advance it is nothing more than an ad?

Call it "Learn More" or something - anything but this. Didn't they A/B test it?

(Or maybe I'm part of the unsuccessful half of an A/B test. Hmm..)