I think there will always be a use case for Zapier to cover the very long tail of integrations. But we want to make it easier for engineers to offer their customers the native integrations they need.

This is a better description of your product than what you wrote in your original post. Maybe worth iterating to see what resonates with your target audience.

  e.g. reliable 2-way data syncs

I'm curious about this. Can you give a real-life example of a 2-way data sync you or your users have set up?