The whole point of having cultural issues like abortion, gay rights, guns etc in the spotlight is because it's much easier to make people emotionally invested into that in lieu of, say, economics, foreign policy, military-industrial complex, or political reform.

E.g. get someone fervently believing that their vote is critical to preventing "murder of children", and you can abuse them economically however the hell you want - they'll hate you but they'll still vote for you because the other guy "murders children". This one is such an oldie but goodie that each party has crafted its own wedge issue around it: abortion for Republicans, guns for Democrats.

Keep paying attention to that while they borrow $2T a year and give it to their friends.