Don't worry about a playable demo. Just make a 45 second sizzle reel. That's enough to convert anyone who -would- pay into paying.
A playable demo will max engagement but you won't see more paying conversions from it. Maybe less.
A playable demo will max engagement but you won't see more paying conversions from it. Maybe less.
I don't think I remember a single person, out of hundreds, who didn't subscribe within an hour of trying the software out. I don't think anyone waited for the end of their 30-day trial. I did have a trial, though, not just a video.
But how does it impact your average user rating?