All I know is that the boomers of the family ate fat and sugar like it was going out of style, and lived in decent health to a ripe old age, while the fair-trade free-range organic millennials seem to be falling apart at the seams. Before anyone lectures me on epistemology, I offered this as a data point, not an academic study.
Industry wants to move product. If fat is the problem--or at least if people think it is--industry moves to sugar. If sugar is the problem, they'll move back to fat. An inconvenience, but an easily surmountable one. Packaging and preservatives would be a tougher nut to crack--far fewer options. An entire market segment could be up-ended if a single option were suddenly forbidden.
It may not even be the food. The younger generation has been on a staggering number of medications in their formative years. Boomers are also inveterate pill-poppers, but not from early childhood. Think of the difference between giving aspirin to a child or to an adult. There may be another "reye's syndrome" hiding here.