The early Google was a small place where the brightest minds applied themselves to the most mundane problems, and the result was awesome. The company had a motto of "don't be evil" when the competition - Micro$oft and Oracle etc - were the epitome of evil, out to crush developers. That was the narrative back then, and the Googlers people knew believed it as much as the masses.

There was a steady erosion of the moral high ground in the second decade of Google, especially around China and the purchasing of Doubleclick.

A company that had “Don't be evil” as the motto.

No it is a company that removed the text “Don't be evil” from their motto.

I guess is about that outdated (?) catchphrase "Don't be evil" that once looked like was important for Google.