Woah, I never thought about the brand. Can I just buy these things? Will eating them on the ground ruin the magic?
In the north of France where I lived for a while, it's an absolute staple akin to what peanut butter is to an american maybe or Matcha to a Japanese. Speculoos butter is spread on bread, lots of pastries are speculoos flavoured etc.
In truth the coffee there ain’t great, and the prep is a bit hit or miss, but the folks behind the counter are nice, and you can buy all of the cookies and cookie butter you could want; but it’s probably best not to overdo it. I think they even have a cookie butter latte but never tried it since that sounds too sweet.