Wonderful on planes and wonderful at home. Also great when dunked in milk. Make sure you let a small bit (or one whole) 'accidentally' fall off into the milk and rescue it later. Hmmm....
In truth the coffee there ain’t great, and the prep is a bit hit or miss, but the folks behind the counter are nice, and you can buy all of the cookies and cookie butter you could want; but it’s probably best not to overdo it. I think they even have a cookie butter latte but never tried it since that sounds too sweet.
In the north of France where I lived for a while, it's an absolute staple akin to what peanut butter is to an american maybe or Matcha to a Japanese. Speculoos butter is spread on bread, lots of pastries are speculoos flavoured etc.