I know that he's adding him, to compare against the fraudsters, but I'm not so sure the positioning is accidental.
For the record, I think that SJ was one of the most successful bulshitters that has ever walked the Earth. He could not only convince a room full of geologists that the world was flat, but also sell them all tickets on a boat ride to the edge.
It's just that he actually ended up (after numerous false starts), having an actual product. Several, in fact.