The article is about how higgs field gives mass to particles. This process is so complicated that in order to explain it to laymen physicisits developed a “spherical cow” method. Prof. Strassler thinks this explanation (he calls it a “phib”) is wrong. I agree. But I think the real problem is that in physics the concepts of “particle”, “field” and “mass” do not have universal and precise definitions. So Prof. Strassler uses a concept of “giving mass to particles” but what he calls particles are really waves or maybe a statistical bump in data and we have no idea what mass is. So before the higgs we need a clear definitions of particle, field and mass.