This is why people were mad at the "email, but on a cell phone!" patents and all of the "doing thing companies were already doing, but with internet!" patents from entities that don't make a product so they don't have to deal with real world limitations. Once the actual manufacturers start working on the problem they discover all of the obvious solutions locked behind patent walls.
I don't believe businesses deserve protection from competition. Not even when they've done meaningful original research. Society wins when people with the ability to bring a better product to market are legally allowed to do so.
Patents exist to reward research or invention that results in practicable ideas. Entrepreneurialism is not (and should not be) part of that.
What does the patent even do- protect the rights of the most successful company? At what point does it get taken away from the company that couldn't make enough (what's the dollar threshold?) and to which company is it given (or do they all just use it at once, and then the most successful is awarded the patent, and the rest have to pay arbitrary licensing fees to the winner?)?