So their "buy" price as already set and their "sell" price was going to be set by the market anyway.
This is the only time FB can set the price. Any later sales of shares will be market priced.
Zuckerberg et. al. did pretty well out of this.
Zuck's net worth may have dropped 10% this morning (depending on how many shares he sold yesterday).
I'm talking about the money Facebook made off the IPO shares, not the net worth of Facebook employees.
> Zuck's net worth may have dropped 10% this morning (depending on how many shares he sold yesterday).
Changing the IPO price wouldn't have changed that. If they'd opened at $15 and popped up to $35, Zuckerberg's net worth would still be the same as it was when it opened at $38 and dropped to $35... but Facebook itself would've gotten much less money out of the IPO.