Yeah I’m not sure where mine fits either. I have a video editor that removes pauses, saving lots of editing time for (certain kinds of) videos/podcasts. I would say I hear from 3 kinds of customers:

- They know about tools like mine and have compared a few

- They have had this problem for a while, decided to Google it one day, and found my Recut app

- They stumbled on it randomly via social media and say things like “where has this been all my life”

I would guess that some people from all 3 groups would describe it as Hair on Fire, but they have different levels of awareness of solutions. Maybe they just live with it as a Hard Fact, maybe they live with it because they know of solutions but don’t like them (of the flavor “I want to automate this but I don’t want to lose all creative control to AI”).

It’s tough to find good ways to get in front of the people who aren’t looking! It feels like that way lies a lot of broad/expensive advertising.