>In the News and Stocks apps, the display ads are no different than what you might get on an ad-supported website (see above). [...]
>On the App Store, display ads are currently shown in the search tab in the Suggested panel. Apple will also soon expand ads to the main Today tab and within third-party app download pages. Search ads in the App Store are a bit different: Developers can pay to have their app featured in results when a user searches terms like “car racing” or “basketball,” for instance.
It's also showing ads for the cloud service in the settings app and will create notifications for apple arcade and apple music.
You're either already a customer or you'll get ads, so yeah. iOS has ads for quiet some time now.
It's just as unnecessary and annoying as Microsoft shilling for their annoying windows drive and office
The search menu, all first party apps, app store, push notifications, even the settings pages all have ads, and the ad surface has been increasing with every update. The exact ad in this screenshot has been on iOS for many years. People who fail to acknowledge it or move the goal posts are heavily drinking the kool aid.