My point is that sharing links is a double edged sword that was sort of forced on the news publishers. They've grown dependent on the traffic -- and agreed, they need a different business model -- but thats tough when anyone else can undercut you and publish for free, and then compete for that same traffic.
Also, if you think you can differentiate on curation or speed, you cannot, because those same links will appear regardless.
And yes, the advertising monopoly is a huge part of this -- but the argument has always been that the search engines need news just as much as news needs search engines. But they've set up the situation in a way that they have all the leverage.