I can read some of the fiery symbols - play, record, film, medicine, power, but then I get less certain. There may be a pause button.
I wonder if it was made to be reminiscent of a tape deck.
The R, U, and L symbols are all from a tape deck, and are play, stop, and pause respectively. The M is a roll of camera film. The B is a frost symbol, and most likely represents fridges / freezers. The E is an on/off symbol; it may just refer to generic electrical equipment, or could possibly represent cookers. I have no idea what the O and W are supposed to be, but if I had to make a stab in the dark I would say one may be microwave ovens and one may be radio or TV. The S is most likely washing machines, as someone else has mentioned.
Sadly, it doesn't touch on the symbols of the logo