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You're starting with the assumption that ethics are a priority for clients. While certainly and extreme case, don't forget that Enron was happy with Arthur Andersen's auditing for quite a while...

You don't want to be cheated or receive substandard services from your vendor.

I worked at a company that was purchased by KPMG a while ago. On announcement, the first thing I did was a few internet searches.

I immediately started making plans to leave after seeing countless fraud cases against this company. I did not want to be associated with them.

So, they at least lost one software developer because of their practices. Possibly others.

Where would they go to?

Which one of the big four are "clean"?

And if you want an easy pass will you go for the cleanest or the least clean?

This is the way.