Basically, NVidia is the bar. Ambitious to me implies at least challenging NVidia. AMD makes competitive GPUs in certain arenas (and for Linux is the main choice due to drivers), but for me no definition of "ambitious" involves even thinking about AMD.

Well, 4k 120 from an iGPU ... you're saying THAT is ambitious? There's the bar!

Historically Intel has about every 5 years started to rumble about getting serious in the discrete markets, and they make some marketing fluff, but nothing even remotely competitive outside the iGPU "meh" range ever comes out.

So if I hear Intel being "ambitious" and then read an article that basically pretends (I'm not accusing you of anything) NVidia doesn't exist, well, seems like a failed premise to me.

I'm pretty negative on Intel over the last decade, you'd think I was a spurned contractor (I'm not, never worked there). Intel is definitely in the "prove it" mode. They've so massively failed/squandered opportunity at smartphone chips, SSDs, memory, graphics, and then finally screwed the pooch in process tech and CPUs. So clearly an engineering company that was hijacked by finance MBAs are driven into the ground, and it is HARD for companies to come back from that poison, especially when they had about 30 years of near-unchallenged monopoly dominance in the marketplace.

I didn't want to imply "author sux Lol" the article was pretty in-depth and information depth, but it remains the basic premise is flawed, because the source marketing/press release by Intel is about an 80% chance of being BS or "same story, different half decade".