... so, what exactly makes it ambitious?
The article itself brands AMD as afterthoughts in "GPU" (note: virtually no references to actual graphics, I get it, AI pushes all the investment these days), and then plops down performance graphs that generally show AMD to be better.
It talks about "compromised" gaming as the stated bar in the opening paragraph.
I understand that Intel has shown near-complete managerial incompetence in discrete graphics despite trying every five years or so. So maybe "not totally failing" is "ambitious".
Maybe at some point, GPUs are "good enough", once you can 4k 120FPS enough aa textured triangles, it's more about art design, modelling, etc (something I actually think AI will be really beneficial for)
Alas the tantalizing prospect of real time raytracing seems to be backburnered under the AI hype onslaught.
So maybe the "lesser" iGPU will be a new sweet spot for a couple generations. Maybe having all the high end cards swooped up for LLM training will have the PC gaming market take a breather and work on optimizing for a somewhat stable hardware capability.